$BODISep 2, 2026, 12:00 PMAI processed
BODi launches 9-week MAX BUILT strength program from Shaun T
AI Summary
BODi launched MAX BUILT, a nine-week progressive-overload strength program by Shaun T, featuring a simple five-move format, a three-phase progression, and workouts that take 30–40 minutes and require only dumbbells and an adjustable bench. The program is exclusive to the BODi platform and is positioned to meet rising consumer demand for at-home strength training while being promoted alongside BODi’s Shakeology and P90X supplement lineup. No pricing, early adoption metrics, or subscriber guidance were provided, leaving impact on subscriptions and revenue unclear.
Positives
- New 9-week, trainer-led program exclusive to BODi platform could drive subscriptions and engagement
- Simple 5-move format and progressive overload design target broad at-home audience and encourage repeat adherence
- Program is cross-promoted with Shakeology and P90X supplements, enabling potential direct cross-sell of consumables
Negatives
- Company provided no pricing, launch uptake, or subscriber-impact guidance
- Program still requires an adjustable bench in addition to dumbbells, which may limit accessibility for some at-home users