$BODIAug 6, 2026, 12:00 PMAI processed
BODi's Shakeology lands in ~500 Vitamin Shoppe stores; new Vanilla Whey (0g added sugar) debuts
AI Summary
BODi (BODI) said Shakeology is now carried nationwide at nearly 500 The Vitamin Shoppe locations, rolling out its 0g Added Sugar line (Chocolate Vegan, Chocolate Whey, Vanilla Vegan) and a reformulated Vanilla Whey in 7‐serving retail bags. The move expands brick‐and‐mortar availability alongside existing Sprouts placement and KeHE distribution, increasing consumer access and trial opportunities though the company did not provide any sales or financial targets tied to the launch.
Positives
- Shakeology now available in ~500 The Vitamin Shoppe stores nationwide
- Introduced reformulated Vanilla Whey with 0 grams added sugar in retail for the first time
- Distribution complements existing channels (≈100 Sprouts stores, KeHE network, and direct DTC), broadening consumer access
Negatives
- Company provided no sales, revenue guidance, or SKU‑level targets for the Vitamin Shoppe rollout
- Retail launch emphasizes 7‑serving bags, which may limit initial revenue per unit versus larger pack sizes
- Product was already sold at Sprouts and online, so the rollout is not entirely a new-channel expansion in many markets