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BODi launches 9-week MAX BUILT strength program from Shaun T
BODi launched MAX BUILT, a nine-week progressive-overload strength program by Shaun T, featuring a simple five-move format, a three-phase progression, and workouts that take 30–40 minutes and require only dumbbells and an adjustable bench. The program is exclusive to the BODi platform and is positioned to meet rising consumer demand for at-home strength training while being promoted alongside BODi’s Shakeology and P90X supplement lineup. No pricing, early adoption metrics, or subscriber guidance were provided, leaving impact on subscriptions and revenue unclear.
BODi's Shakeology lands in ~500 Vitamin Shoppe stores; new Vanilla Whey (0g added sugar) debuts
BODi (BODI) said Shakeology is now carried nationwide at nearly 500 The Vitamin Shoppe locations, rolling out its 0g Added Sugar line (Chocolate Vegan, Chocolate Whey, Vanilla Vegan) and a reformulated Vanilla Whey in 7‐serving retail bags. The move expands brick‐and‐mortar availability alongside existing Sprouts placement and KeHE distribution, increasing consumer access and trial opportunities though the company did not provide any sales or financial targets tied to the launch.